Bluebird Care Launches Nationwide Campaign To Support Ukraine

Leading home care provider Bluebird Care has launched a nationwide campaign across their 200+ UK offices to support the people of Ukraine. 

The ongoing humanitarian crisis has gripped the hearts and minds of the country, and Bluebird Care has responded to the tragedy with unwavering selflessness and determination. Alongside a national fundraising campaign for the Disasters Emergency Committee (DEC), many of the provider’s offices have mounted their own initiatives to show solidarity with Ukrainians.

Bluebird Care Exeter, North, East and West Devon are set to raise just under £15,000 to send urgent medical supplies to the southern city of Odesa, with Directors, Will Flint and Sara Flint, working hard to purchase essential medical supplies to be shipped to those on the frontline in Ukraine’s war effort. These medical supplies will equip soldiers on the ground with essential equipment such as antibiotics, thyroid medication, and essentials such as Sudocrem, which are all in short supply. The Bluebird Care team’s first consignment of €17,000 has already been successfully shipped on 18th March.

At Bluebird Care Lancaster & South Lakeland, staff members, customers and their friends and families came together over two weeks to raise £755 and collect a haul of essential supplies for the frontline of the crisis. Claire Evans, Director of the Lancaster & South Lakeland franchise, said that she believed her office had “a duty to help” and that they “could not just watch [the conflict] happen.”

Ross Perkins, Director of Bluebird Care South Somerset, West Dorset & Purbeck, who is also a sculptor, will be donating the funds raised from the sale of a number of his artworks to Ukraine. This includes a steel anchor made from aluminium which is currently on sale at The George Hotel in Castle Cary for £200.

Bluebird Care Rushmoor & Surrey Heath are also donating £5 to the DEC for every supportive thought shared for Ukrainians, with a number of team members already offering kind words. Meanwhile, Bluebird Care’s offices across Reading, Wokingham, Bracknell, Windsor & Maidenhead are sending shoeboxes filled with gifts to Ukrainian children, and are encouraging others in their communities to take part in their initiative.

Bluebird Care’s national fundraising page for the DEC can be accessed here:

Speaking of the remarkable efforts of those across Bluebird Care, Hannah Banfield, Marketing and Communications Director at Bluebird Care, said: 

“Bluebird Care stands in solidarity with the Ukrainian people. We are deeply saddened and shocked by the conflict which has engulfed the country and the senseless violence now facing many thousands of innocent people.

“At Bluebird Care, we are proud of the selflessness being displayed across our network, with countless fundraising campaigns and initiatives raising much-needed funds for the people of Ukraine. Alongside these fantastic local initiatives, we’re pleased to launch a central JustGiving page for all those connected with Bluebird Care across the country to donate to. We #StandWithUkraine!”

Bluebird Care Scoop Four Awards At The National Care Awards

There was great cause for celebration as leading home care provider, Bluebird Care, were named triple award winners and ‘Highly Commended’ for a fourth, at the National Great British Care Awards held on 18th March at the ICC Birmingham.

The Great British Care Awards take place throughout the UK to celebrate excellence across the care sector. Paying homage to individuals and teams who have gone above and beyond within their field, they are highly sort after by all within the care industry.

After being named triumphant in their regional awards, three fantastic Bluebird Care team members and one outstanding team were shortlisted in national awards against other regional award winners from across the country.

And, on this occasion, it was an evening to remember as Liz Hunter, who is based at the North Tyneside & North Northumberland franchise, and Hayley McMeekin and her team at Bluebird Camden & Hampstead were named victorious for the ‘Home Care Worker’ award, ‘Palliative Care’ award, and ‘Home Care Team’ award respectively.

Jane Howard, Care Assistant at the Croydon office, also found success during the remarkable award ceremony for Bluebird Care as she was ‘Highly Commended’ for the ‘Putting People First’ award.

Despite a challenging period for the care sector, the already award-winning home care provider has continued to go from strength to strength over the last 12 months, with Bluebird Care providing vital home care support to customers and launching industry-leading initiatives throughout the UK.

The judges were particularly impressed by the tenacity and resilience displayed by Bluebird Care’s team members, as well as their enduring hard work, selflessness, and dedication to the needs of others.

Reflecting on their award success, Hannah Banfield, Marketing and Communications Director at Bluebird Care, said: 

“To have been triumphant in four categories at these prestigious awards is a truly incredible achievement. We are extremely proud of all our winners and their dedication over the past year. They are exemplary examples of the incredible work, devotion, and caring approach Bluebird Care brings to our customers across the UK. These accolades are indicative of this and demonstrate Bluebird Care’s industry-leading credentials. Congratulations all, you deserve it!”

Bluebird Care Named As Finalists For Three Home Care Awards

Leading home care provider Bluebird Care has been revealed as a finalist for three separate awards in the upcoming Home Care Awards.

The business is being recognised by the Home Care Awards for excellence in three separate categories: Team Support Expertise, Marketing Expertise and Best Overall Home Care Group.

Founded in 2004, Bluebird Care has grown to be one of the UK’s largest home care providers, with franchises across the country caring for people in their own homes. Visits cover a variety of individualised care services, from companionship, home help and personal care, to trips in the community, dementia care and 24-hour live-in care.

The Home Care Award judges were particularly impressed with the Bluebird Care Marketing Team who help their offices to acquire customers and boost their reputation within their local communities. This is achieved through allocating each Bluebird Care franchise with a Regional Marketing Manager who offers bespoke guidance, advice and expertise.

Much like the wider social care sector, Bluebird Care has also witnessed a challenging twelve months due to the COVID-19 pandemic. Care Assistants at Bluebird Care have braved floods, snow, early mornings and late nights to serve the country’s most vulnerable on a day-to-day basis. Recognising these outstanding efforts and Bluebird Care’s continued growth in the sector, the Home Care Awards have shortlisted Bluebird Care for the Best Overall Homecare Group category.

Adding to the duo, Bluebird Care has scooped a third shortlisting after being named as a finalist for the Team Support Expertise category. With over 200 franchises across the UK, this shortlisting is a testament to Bluebird Care’s efforts behind the scenes which has helped their offices to continue delivering exceptional care to individuals across the country. In addition, Bluebird Care has continued on its journey for further growth, with an unwavering commitment to empowering their franchise owners to recruit talented team members to deliver home care services.

Bluebird Care will discover if they have been victorious in their categories at the Home Care Awards’ ceremony which is due to take place on 1st April 2022 at the National Conference Centre in Solihull.

Speaking of their shortlisting, Dean Martin, National Marketing Manager at Bluebird Care, said:


“The Marketing Team work tirelessly to give each franchise the best chance of succeeding in their particular region. Every decision and choice we make is carefully thought out to give our offices the best chance of reaching more customers in need of our services. To be shortlisted in for this prestigious category with such strong competition is a mark of the fantastic work across our Marketing Team who should take great pride in this achievement.”


Hannah Banfield, Marketing and Communications Director, said:


“I would like to extend my pride and congratulations to every single colleague, franchise owner and Care Assistant involved in the efforts that have seen us recognised by the Home Care Awards in three separate categories. Irrespective of the final results, this is a just recognition of the outstanding dedication, hard work and efforts of each Bluebird Care colleague over the last 12 months. Congratulations all!”

First Ever Bluebird Care Care Assistant Becomes Franchise Director

Allen Vanderwyk-Coyne started working with Bluebird Care in 2006 as a Care Assistant. He has spent 14 years cultivating his career and his passion for excellent quality care has helped him to progress in his roles. He started as the first Care Assistant at Bluebird Care Mid-Staffs and is now Director of the franchise. Bluebird Care Mid-Staffs was Bluebird Care’s first ever franchise, so Allen was the first ever Bluebird Care Care Assistant.

Bluebird Care Mid-Staffs provides comprehensive home care packages ranging from respite care to full time live-in care. Allen and his team work above and beyond to provide home care that is tailored to each customer’s specific needs.

Though his role has changed throughout the years, Allen understands how important it is to truly care for others. As someone who started his career as a Care Assistant, Allen wants to do more for his staff and customers to show them how much they are appreciated. Allen celebrates his team with ‘Years of Service’ milestones amongst other initiatives.


“I am Bluebird Care through and through. Starting as the first franchise Care Worker 14 years ago, to now buying the business, is an absolute dream for me. I have worked in the care sector for around 27 years. I still love it as much today as I did when I first started. Bluebird Care has afforded me so many opportunities to advance my career and I am so grateful to be the Director of Bluebird Care Mid-Staffs. I would recommend Bluebird Care to anyone looking for a meaningful and rewarding career.”

Allen Vanderwyk-Coyne, Director of Bluebird Care Mid-Staffs


“We were delighted to award Allen the franchise. The operational knowledge he has gained over the last 14  years, coupled with his commitment to the brand, and motivation to deliver outstanding care in his community, will no doubt be the driving force behind Allen’s continued success. As franchisor, we will continue to provide him with our award-winning support in all aspects of the business, now as a franchisee. From finance, business systems, IT, to field-based marketing, business development and quality assurance, we pride ourselves in offering continuous learning and development plans for our franchisees, plus initial training to give our franchisees the detail, knowledge, and assurance to set up and run the business.”

Victoria Brown, Franchise Development Manager at Bluebird Care


Now leading his own business, Allen spends most of his time networking, focusing on taking Bluebird Care Mid-Staffs to its next level and continuing to create a welcoming and transparent culture within his team.

Despite the significant challenges the Covid-19 pandemic presented, Bluebird Care Mid-Staffs has continued to push the boundaries to maintain their position at the forefront of the private home care market.

Get in contact with us to find out more about becoming part of the Bluebird Care network

Bluebird Care win gold for ‘Outstanding Franchise Marketing’ at the Approved Franchise Association (AFA) Awards.

Bluebird Care win gold for ‘Outstanding Franchise Marketing’ at the Approved Franchise Association (AFA) Awards.

Bluebird Care, a national provider of domiciliary care (home care), recently won the Gold Award for ‘Outstanding Franchise Marketing’ at the Approved Franchise Association (AFA) Awards. The care provider was also highly commended in the ‘Best Franchise Support’ category.

The ‘Outstanding Franchise Marketing Award’ considered both online and offline activities, including a franchise’s website, social media, online campaigns, print media, events, and public relations. Bluebird Care won the award for demonstrating excellence in marketing activities aimed at both potential franchisees and consumers.

Bluebird Care’s Marketing Team has worked above and beyond this year in extraordinary times, and has seen some incredible results using their new National Marketing Strategy – which launched at the end of 2019. The home care provider’s approach incorporated digital innovation, a well-suited strategy during an unprecedented year in which face-to-face marketing has been difficult.

Bluebird Care’s main website had stagnated in terms of its visitors for several years with little uplift in enquiry or application volumes, so the team wanted to implement some game-changing initiatives. Bluebird Care’s new National Marketing Manager, Dean Martin, orchestrated the launch of the live chat service, offering visitor engagement across the website 24/7. The care provider used franchise industry experts to deliver the live chat tool, and they generated nearly 20,000 chat engagements in the first six months.

Bluebird Care has also implemented three new Regional Marketing Managers, who work on a local basis in branded vehicles to “take marketing to the people”. The field-marketing experts take regular, programmed face-to-face visits to understand what franchise owners are looking to achieve. They help identify local PR stories that can generate enquiries, as well as implementing social media recruitment campaigns. They are also on hand to help organise leaflet drops, record testimonials and generate customer reviews. All of this helps Bluebird Care’s franchises attract both new customers and Care Assistants.

The Judging Panel at the AFA Awards commended Bluebird Care on their “committed approach” to marketing, they said:

Bluebird Care demonstrated strong commitment and good balance to support and grow the franchisees and care for the users of their services. They also demonstrated good use of social platforms, and strong and relevant press/media coverage.

The judges were also impressed as Bluebird Care reached their marketing targets well ahead of schedule. Within six months of the New National Marketing Strategy implementation, they had already completed their marketing aims for the year. Since 2019, Bluebird Care has successfully increased website traffic by 230%, customer enquiries are up by 340% and applications to jobs at Bluebird Care have increased by 250%.

Additionally, Bluebird Care works alongside PLMR, a communications agency that specialises in providing PR, reputation management, public affairs and digital marketing services, to identify press opportunities both locally and nationally. At the time of writing the entry, taking into account January 2020 – June 2020, Bluebird Care and PLMR had secured 140 pieces of coverage, 80% of which have been secured for franchises on a local level. This coverage equates to a reach of 22 million people across a variety of different publications.

Marketing and Communications Director at Bluebird Care, Hannah Banfield, said:

“We are honoured to win the AFA Award for our outstanding franchise marketing. It was also great to be highly commended for our franchise support. This year has undoubtedly been a challenge, however, thanks to a great team and an innovative strategy we have been able to market our care services more effectively than ever.

Our new marketing strategy has enabled us to hire new Care Assistants across the UK, at a time when unemployment is a concern for many. We have also been on hand to offer high quality, personalised home care to many new customers. Many of these new queries are a direct result of our extensive marketing and PR endeavours.

We will continue to showcase our incredible network of businesses across all channels, as we continue to keep our franchise owners engaged and involved in the development of the brand, so that engagement and buy-in remains strong.”


Bluebird Care campaigns alongside other care providers for zero-rated VAT status for social care

Bluebird Care is working alongside other top home care providers to campaign for social care provision to be zero-rated for VAT.

Bluebird Care is working alongside other top home care providers to campaign for social care provision to be zero-rated for VAT. Services offered by care providers are currently exempt from VAT, but top home care providers have called for the status of social care provision to change from exempt to zero-rated. This would allow them to reclaim VAT on expenses.

Due to Covid-19, operational business costs have risen. The volume of PPE required has increased while the price of PPE has soared. Other costs to social care providers include regulatory fees, staff training expenses, rising insurance costs, mileage, and investments in technology to allow for remote work.

Bluebird Care has teamed up with other leading home care providers to write to Rishi Sunak with the proposed updated VAT status.

Wayne Smith, Acting Managing Director & Finance Director of Bluebird Care, said:

“We operate in a highly regulated sector, there are lots of costs of running a business like ours that are often not given full consideration. “Margins were incredibly tight before the pandemic and now are even more so, which makes it incredibly difficult.

Savings from the zero-rated VAT status would be invested back into the home care businesses to support their care teams and customers”.

Wayne joined several other industry leaders on an hour-long webinar hosted by BBC journalist, Ben Thompson. The leaders included, Martin Jones, chief executive of Home Instead Senior Care, Ken Deary, chief executive of Right At Home, Lisa Fyfe finance director from Caremark, Alex Green, director of Radfield Home Care, Yvonne Tomlinson, chief executive at KarePlus and Michelle Fenwick, director of Heritage Healthcare.

Wayne added:

“The Covid-19 pandemic has shined a light on the care sector like never before. Finally, those who work so hard to care for the most vulnerable in society are getting the recognition they deserve. With this updated VAT status, home care providers will be able to give more back to their teams and customers. It would be a relatively small cost to the Government, but would completely transform the sector – helping businesses that are contributing so much to their local communities.


I am proud that Bluebird Care is part of such a worthwhile campaign.”

Finalists at the 2020 Franchise Marketing Awards

We are delighted to announce that we are finalists at the 2020 Franchise Marketing Awards.

The FMAs are some of the most highly coveted accolades in franchising, celebrating innovation and the very best in marketing support offered by franchisors to their franchisees and are awarded to those who show excellence in marketing.

Bluebird Care has been nominated for three award categories:

  • Best Website (  – For the most effective websites, demonstrating innovative design, branding, engaging content, ease of navigation and use of technology.
  • Best Social Media Campaign (#itstimetocare) – The most creative & strategic campaigns resulting in measurable results for franchisees showing a clear theme and targeting a relevant audience
  • Best Franchise Marketing Support (Team Marketing) – The very best in training, management and support provided to franchisees to aid marketing activity, showing a clear framework for local marketing, controlled spend and clear measurable results

Hannah Banfield, Marketing and Communications Director, said:

“After what has been a challenging start to 2020 it is wonderful that the joint hard work of both the marketing team at the franchise support centre and the Bluebird Care network is being recognised. At a crucial time for the UK it was great to see the support of the public with our social media recruitment campaign #itstimetocare, ensuring our customers received the care and support they need to remain safe at home.”

Bluebird Care’s Franchise Support Centre Wins Award for Team Support Expertise and is Highly Commended for their Innovative Technology Expertise at the Home Care Awards 2020

Bluebird Care’s Franchise Support Centre won the award for Team Support Expertise at the Home Care Awards 2020. They were also highly commended in the Innovative Technology Expertise Category.

The prestigious Home Care Awards are the benchmark for business and service excellence in the UK home care sector. This year, the award-winners were announced online after the ceremony on the 17 March was unfortunately cancelled due to the Coronavirus outbreak.

Bluebird Care won the Team Support Expertise Award, which reflects the impressive total of 300 years of industry experience that Bluebird Care’s Franchise Support Centre staff members have collectively acquired. This includes accredited qualifications, experience working for the Care Quality Commission and franchising expertise. To ensure this expertise is replicated throughout Bluebird Care’s network, they launched their own Training Academy, which consists of several CPD accredited courses aimed at giving Bluebird Care team members the opportunity to further develop their skills in customer care, customer service, finance and first aid.

Bluebird Care was also highly commended in the Innovation Technology Expertise category for their pioneering approach utilising digital and artificial technology to transform social care. In 2019, Bluebird Care launched a Health and Wellbeing Checks Service that involves specially trained care champions generating vital check scores for customers using a carefully designed toolkit. The customer’s progress is then recorded in a matrix that is helping to bridge the gap between health and social care. They are able to provide a personalised and consistent care service to all customers, as well as striving to alleviate some of the burden on the NHS.

In 2019, Bluebird Care also launched their Staff Guide App that is dubbed a “toolbox” for their staff and can be accessed via any mobile device. The app, developed by Bluebird Care’s Quality and Compliance Team, allows staff to instantly access information, videos and advice, ensuring that on-hand training and guidance is available throughout the Bluebird Care network.

Hannah Banfield, Marketing and Communications Director at Bluebird Care, said:

“Bluebird Care are honoured to have received the Award for Team Support Expertise. It is also amazing to be highly commended in the Innovative Technology Expertise Category. It is a testament to all the incredible staff at the Franchise Support Centre.

“At the Bluebird Care Franchise Support Centre, we will continue to use our expertise and innovative thinking to provide an excellent service.”

It’s just one more reason why investing in a Bluebird Care franchise could be the start of your success. With a proven business formula and an award winning franchise support team, Bluebird Care represents an investment choice that makes sense. To find out more about joining the award winning Bluebird Care franchise network, and how you can become a successful franchise owner by getting in touch with Vicky Brown, franchise recruitment manager, today.

Bluebird Care is shortlisted for prestigious franchise award

We are delighted to announce that we’ve been shortlisted in the Business Transformation category at the bfa HSBC British Franchise Awards, to be held at the Vox, Birmingham, on the 30th November later this year.

The awards evening on the 30th November is the flagship event in the franchising calendar and getting a nomination in itself is an achievement, proving the business works ethically and in the best interests of franchisees and staff, beating many other franchise systems who also entered.

Pip Wilkins QFP, CEO of the British Franchising Association, congratulated the in-home care provider:

“While Bluebird Care has always been a profitable business and the numbers have always looked rosy, it is in the last two years where a lot of work has been done to transform the ethos and outlook of the business, implementing a clear five-year strategy and ensuring regular and transparent communication with the network.”

Andrew Brattesani, Head of Franchising, HSBC, said:

“…Bluebird Care has been able to show real value, implementing a new live chat system, seeing social media traffic increase 68 per cent on the year before, a significant increase in franchise enquiries and a 100 per cent increase in web traffic and an increase in turnover.”

We will be going go head-to-head against two other franchise systems later this year.

It’s just one more reason why investing in a Bluebird Care franchise could be the start of your success. With a proven business formula, an award winning franchise support team and now, a shortlisting in the British Franchise Association’s annual awards, Bluebird Care represents an investment choice that makes sense. To find out more about joining the award winning Bluebird Care franchise network, and how you can become a successful franchise owner by getting in touch with Vicky Brown, franchise recruitment manager, today.

Successful franchise owner expands business into third territory

Following on from the success of their two franchise businesses in South Tyneside & Newcastle, Bluebird Care franchisees, David, and Kelly Haswell have extended their award-winning and outstanding rated care services.

Over the last 10 years David and Kelly have delivered outstanding, person-centred care to those communities across South Tyneside & Newcastle, helping their customers to lead independent lives in the comfort and familiarity of their own homes.

Before joining Bluebird Care, David previously worked in Business Development, as well as Product and Marketing Management.

He said: “We decided to launch Bluebird Care South Tyneside following my own family’s experience with home care when my grandparents were in need. We felt there was a lack of information about what was available, inconsistency of care, poor time keeping, lack of choice, and poor customer service. I am proud to say that we have achieved what we set out to achieve, which was to build a care business that had an excellent reputation for providing quality, flexible and tailor-made care”

David and Kelly’s commitment and drive to ensure the very best support and care to their customers, whilst creating an environment where their team can thrive, has led them to achieving their ‘outstanding’ rating with the Care Quality Commission and being in the position to expand their services into the Darlington, South Durham and Yarm areas.

Kelly is a qualified Social Worker who gained a BA (Hons) in Social Work from the University of Sunderland. She has experience in working as part of Adult Older Persons teams, Direct Payment Teams, as well as Fostering until she took her position as Director.

Kelly said: “Our aim is to ensure that the ethos and philosophy of Bluebird Care South Tyneside stands firm throughout all of our businesses and we will treat each customer as if they were a member of our own family, through a ‘can-do-attitude’ and ‘good old-fashioned service’.

Our standards our maintained by hiring people who share our vision that everyone deserves and should have access to, the very best care.”

Find out more about the Bluebird Care franchise, and how you can become a successful franchise owner by getting in touch with Vicky Brown, franchise recruitment manager, today.

Multiple Award-Winning Bluebird Care Launch a new Website for People Looking for a Career in Care.

Home care provider, Bluebird Care, has recently enjoyed multiple award wins as well as launching a new careers website to help people learn more about working in the care sector.

The company’s main website recently won the coveted Kentico Website of the Year award 2019 in the Home Care category.

Following on from this success, Bluebird Care has launched a new website, which makes starting a career with Bluebird Care clear and easy. The new site acts as a strong resource for those looking to find out more about the care sector. It also details what a career in care can entail. The helpful Case Studies and FAQs pages give valuable insight into the industry and the ethos of Bluebird Care.

As unemployment is set to rise even more significantly over the coming months, Bluebird Care hopes their new website will encourage people to pursue a rewarding career in home care. Their careers website clearly highlights the opportunities for training and development, and the specialisms that a Care Assistant at Bluebird Care is able to develop, whilst also sharing roles that are administrative and office based.

Hannah Banfield, Marketing and Communications Director, Bluebird Care, said:

“We are delighted that Distinction won the award for Kentico Site of the Year 2019 for our website. The site has to deliver for multiple stakeholders including prospective customers and potential recruits, as well as satisfying the needs of a network of nearly 200 franchise owners.

“With our new careers website, we hope to emulate the success of, utilising the adaptability of the site for recruitment purposes. The health and social care sector is very much in the spotlight right now, amid covid-19, and so we hope the site will not only provide a clear pathway into a career at Bluebird Care, but also act as a key resource that provides valuable information about the significant benefits of working in the care sector.”

Award wins for Bluebird Care include accolades from Home Care Awards 2020 and the UK over 50s Housing Awards among others.  The most recent awards collected by the company are:

  • Team Support Expertise – Home Care Awards 2020

Bluebird Care’s Franchise Support Centre wins award for Team Support Expertise and is Highly Commended for Innovative Technology Expertise as the Home Care Awards 2020.  The company prides itself on staff training to include CPD accredited courses as well as customer care, service, finance and first-aid and these values were recognised by the judging panel.


  • Most Outstanding Home Care Provider 2019 – Over 50s Housing Awards

Bluebird Care has won the prestigious UK Over 50s Housing Award for ‘Most Outstanding Home Care Provider 2019.’  These awards recognise those who enhance customer experience and enjoyment and Bluebird Care as thrilled to receive the top award.


  • Top 20 position in the Elite Franchise 100 league table.

Bluebird Care are thrilled to be awarded a coveted top 20 place in the Elite Franchise league table for the UK.  The company was awarded number 16 spot by a panel of expert judges.


  • Website of the Year 2019 – Kentico Awards

Bluebird Care recently won Website of the Year award in the Home Care Category with their web agency Distinction.  The panel praised the website for its large scale, geolocation functionality and outstanding year to year performance.