Training & Support

With unmatched experience in the UK care sector, Bluebird Care offer an unrivalled support programme to get your business off to the best start, together with ongoing help every step of the way.

Training & Support

Our award-winning approach to training ensures that new franchisees adopt a focused approach when it comes to getting their business off the ground.

We have a highly experienced team in place to provide franchisees and their teams with high calibre support in all aspects of the business. From finance, business systems, IT, marketing & PR to field based business development and compliance & quality assurance support. We will support your journey from becoming a brand-new business owner to specialist operator in the care sector through continuous learning and development plans. All franchise owners have a dedicated regional Business Development Manager and Quality Manager, but for the first two years of trading our Onboarding Manager will guide new owners every step of the way.

Team Support Expertise Award

Our Franchise Support Centre won the award for Team Support Expertise at the Home Care Awards 2020.  This award reflects the impressive total of 300 years of industry experience that Bluebird Care’s Franchise Support Centre staff members have collectively acquired. This includes accredited qualifications, experience working for the Care Quality Commission and franchising expertise.

Business Planning 

From day one, we support our franchisees through the business planning process including financial projections. The bluebird care model is one that is highly rated with the high street banks, this is due to the financial performance of our current network, we can introduce new franchisees to the banks that we work with and they receive favourable rates.

New Franchisee Training

Our initial franchisee training provides the detail, knowledge and assurance to set up and run the business, as well as give an understanding to the Care sector in which we operate.

Franchisees begin their journey spending time at the Franchise support Centre with our support team, this is coupled with visits to an existing Bluebird Care business, gaining insight from a mentor franchisee. In addition to this, new franchisees will also have access to prescriptive coaching from a dedicated on-boarding manager over the course of their first 2 years.

Regulatory Support

We have a proven track record of delivering the highest quality of home care resulting in strong relationships with our sector regulators and with this we utilise our expertise to ensure you successfully navigate the waters of registration (a legal requirement to operate as a care provider) with complete assurance. On top of this, your dedicated Quality Manager is always on hand to support you with making sure you are compliant and supporting you to deliver the very best care at home.

Marketing Support

The successful marketing of your new or established Bluebird Care business will drive its growth and development, and this is why we provide the highest quality marketing and PR support to our franchisees.

Marketing Support

The Bluebird Care marketing team are there to support and guide franchisees in building up local brand awareness and equip franchisees in managing their public relationships with key stakeholders, both offline and online.

Digital Marketing

The fast-developing digital world is having a significant impact on how people research for and make decisions on purchasing care at home and it is important we stay on top of these trends to ensure we continue to be seen by both potential customer and potential employees. We understand where the sector is now and where it is going, and through this expertise the marketing team at the franchise support centre ensure franchisees have the tools to build strong and effective relationships with all key stakeholders, from customers and staff to local dignitaries and media representatives.

Some of the digital tools we provide:

  • Localised Microsites
  • Social Media guidance
  • Bluebird Care design portal
  • Applicant Tracking System


The marketing team release numerous campaign packs throughout the year, specifically created for our franchisees to increase brand awareness within their local territories. The campaigns are designed to promote Bluebird Care as the go to place for advice and information.

These campaigns include marketing collateral for our network to make use of and built up brand awareness in the local area. The team also develop a number of toolkits throughout the year, depending on the needs of the network which can include; Leaflets, Letters, Posters, Social Media Imagery and much more to further support the businesses and promote Bluebird Care as the go to place for information and advice.

Training and E-Learning

We understand the importance of high quality training and our proven courses deliver the knowledge required to run a successful Bluebird Care business.


Courses for our franchisee’s teams give them the solid understanding of their roles within the business and assist greatly in ensuring our franchisees have highly qualified staff trained to deliver the very best home care and support to our customers.


We have recently incorporated a unique award-winning E-Learning training package for care staff, which is available to all franchise offices. This blended approach to training our staff has significantly enhanced the value of the training package available.

Award-Winning Team training

Bluebird Care won the Skillsoft Inspire Award for its new e-learning training programme for care workers, which trains staff in a variety of areas including the dementia, infection control and customer care policies of Bluebird Care which go above and beyond the regulatory standards and requirements.

The Support Team