The biggest* private home-care provider in the UK.

*Source:  The Care Markets Report, Lang Buisson,

The first Bluebird Care business started in 2004 with an ethos of providing the VERY BEST in care at home.  Now, with more than 220 offices and over 10,000 employees across the UK and Ireland, we still hold firm that ethos which is pivotal to our continued success.

  • The largest* private home-care provider in the UK
  • More than 220 offices across the UK and Ireland
  • 18+ years of experience
  • Proven business model
  • Recognised brand

Why Bluebird Care?

We enable extremely successful businesses.  

For eighteen years we’ve been enabling people to run highly rewarding businesses.  We know what works and what doesn’t!

We have a tried and tested model that has been honed and adapted over the years to become the slick business model that we share with our owners today.

We understand our customer base.  What is needed, what is wanted and what makes for a long-standing relationship.

We appreciate our staff and develop strong loyalty to aid in retention.

We have a strong Franchise Support Centre that employs experts who guide and support your franchising journey at every step of the way.

Large and experienced network support

You benefit from the collective expertise of over 220 businesses across our network.  Regular meetings and workshops are facilitated by the Franchise Support Centre where you can share ideas, challenges and solutions with your non-competing peers.

Franchising and Industry Experts

You have the support of Business Development,  Quality and Marketing Managers  who are dedicated to making your business a success.  Each are experts in their field and are employed to support you and your business needs.

Recognised Brand that Opens Doors

In a recent survey, Bluebird Care was the most recognised home-care provider in the UK.  Starting a new business with such a recognised brand provides instant credibility.

Source. YouGov survey, 2021.

Huge Earning Potential

Scalable business model meaning you can diversify into different care specialisms to further increase your product offering.

Perfect Mix of Altruism and Financial Gain

Care is a wonderful way of earning a living.  As a franchise owner with Bluebird Care, you make it possible for thousands of people to remain safe and happy in their own home.  Not only that, you provide employment for many in such a rewarding and worthwhile industry.

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Don’t just take our word for it…

What makes us different as a home care providor?

We provide a bespoke service for each individual customer, designed to fit with their needs.  No one person is the same and so no care package should be either.  It’s this tailored approach that means our customers get the very best in high quality care and a personal service.

Our customers are often praising us on our care assistants, telling us that they are like additional family members and friends.  Our people are what makes Bluebird Care a success.  With that in mind, we look for genuine caring people with the right attitude and desire to care.  Training can be given, but personalities are intrinsic and this is where we place our value.

Training and support is paramount to all involved with Bluebird Care.  Our franchise owners, our care assistants, our Support Centre staff and our customers benefit from our award-winning training.  We pride ourselves on equipping all team members within Bluebird Care with the knowledge, know-how and confidence to deliver care to the highest of standards.

Quality is at the forefront of our business.  It has been since 2004!  Providing quality care is the top of our agenda and will always remain that way.  Our customers deserve the very best and we strive to train our staff to deliver just that.  We conduct regular quality audits to ensure our exacting high-standards are maintained across all Bluebird Care offices.

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What our franchisees say

We did a lot of research. It was obvious from the ageing population figures that there was a market opportunity in care. We looked at several care franchise companies but were really impressed on meeting with the directors of Bluebird Care and the whole decision to join the network just seemed right to us. We liked the business model, and the support that the company offered. Having sought care for a family member, we knew about the poor standards of care in the market and how important it is to offer great customer service.

We’re pleased to say that our business is thriving. The job satisfaction comes from knowing you are making a difference; putting a smile on customer’s faces and receiving some great feedback and notes from satisfied customers. We’re looking ahead to more success, building our customer base and growing the business.

I spent the majority of my career in the Leisure Industry, abroad and in South London, prior to joining the Bluebird Care network. Having been in one particular job for 12 years I was looking for a new challenge.

There is no doubt that franchising was the way to go. All policies, procedures and marketing materials were already in place which enabled me to open our doors for business in a matter of months. There was, and continues to be, support available from the Franchise Support Centre in all aspects including Software Support, Human Resources, Finance and Marketing. We have a dedicated business development manager and quality manager who visits on a regular basis and a strong working relationship with the other Bluebird Care businesses locally, Holywood and Lisburn, and throughout the rest of the UK.

Franchising has changed my life, as running your own business would do anyway. I have learned so much about myself. I enjoy the flexibility of having my own business and the long weekend here and there.

I feel an enormous sense of satisfaction knowing that with my team we have such a positive impact on the lives of people who are unable for whatever reason to look after themselves.

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We’re here to help

Our Franchise Recruitment team answer some of your questions about franchising.

Owning a franchise means being in business for yourself but not by yourself.

Our company licenses its brand and proven business methods to franchise businesses across the UK. We have a team of business development managers and quality managers who are in regular contact with franchisees. They provide advice and support to make sure franchisees maintain the high quality standards of our brand.

When you see a care business for sale you could think prior home care experience is needed, but this is not a necessity and many of our franchisees have no sector experience. However, they all share an empathy with what we do and the importance of providing a high quality care service.

We seek franchisees with commitment, drive and enthusiasm for the business, rather than searching for relevant experience. We will teach you the care industry.

One of the great things about joining a franchise is that you will learn how to run a business, with help and support from someone who knows your business inside out.

Some of our franchisees have previously run businesses, but many come from a corporate background. Bluebird Care provides full training to become a Bluebird Care franchisee. You provide the effort, enthusiasm and motivation to succeed.

The Bluebird Care business model is very specific about individuals’ roles within the business. The franchisee’s role is business development and you will employ staff to cover the more specific care management roles.

The Bluebird Care business model has been developed with modern systems and ideas to meet both current and future markets. The opportunities in every area are huge – everyone knows someone who needs care and it is impossible to saturate the local market.

The business can build to as big as you want it to be!

We will send you a franchise information pack. If you then decide that you would like to find out more, we will arrange to meet with you to explore the business opportunity in full.

This is not a home based business opportunity. All Bluebird Care franchises run from an office located within the Franchise territory.

The total investment required will be £100K-£115K. We enjoy an excellent relationship with HSBC, NatWest, RBS and Lloyds Banking Group, who are all willing to lend up to 70% of the total investment required.

Therefore you will contribute 30% as your stake in the investment requirement.  This means you will need a liquid capital (IE un-borrowed funds) of up to £35K.

Having signed your franchise agreement the next stage is that head office will support you through the national regulator’s registration process. Depending on the regulator, this can take up to six months from signing your franchise agreement.

We support franchisees and we include incremental month-by-month targets that aim to achieve a break-even point at around month 9.

Once your business is up and running, net profits of around 15-20% are achievable. However, this is subject to overall business performance.

Call us on 02392 009978 or get in touch with us here for a comprehensive information pack and an invitation to meet us to find out more.

If we then agree that this business opportunity seems right for you, you will need to conduct your own research into the opportunity. We would be happy for you to speak to any of our existing UK franchisees.

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